Personalization without user identity
How Airbnb uses proximity signals to personalize without relying on individual user history. By : Wei Jiang , Bin Xu , Bharathi Thangamani , Weiwei Guo , Sundar Srinivasavaradhan , Tracy Yu , Huiji Gao , Swapnil Ghike , Michael Kinoti Great personalization starts with knowing your user. But what happens when the user…
How Airbnb uses proximity signals to personalize without relying on individual user history.
By:Wei Jiang, Bin Xu, Bharathi Thangamani, Weiwei Guo, Sundar Srinivasavaradhan, Tracy Yu, Huiji Gao, Swapnil Ghike, Michael Kinoti
Great personalization starts with knowing your user. But what happens when the user is a stranger?
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