Scaling Personalized Marketing for Multi-Tenant Commerce Platforms
TL;DR Background: Marketing Across Marketplace and Storefront Instacart operates across two distinct commerce experiences: Instacart Marketplace, our first party consumer marketplace Storefront Pro, our white label e commerce platform for retailers For years, our marketing automation infrastructure was built…
TL;DR
Background: Marketing Across Marketplace and Storefront
Instacart operates across two distinct commerce experiences:
- Instacart Marketplace, our first-party consumer marketplace
- Storefront Pro, our white-label e-commerce platform for retailers
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