Personalization without user identity

How Airbnb uses proximity signals to personalize without relying on individual user history. By : Wei Jiang , Bin Xu , Bharathi Thangamani , Weiwei Guo , Sundar Srinivasavaradhan , Tracy Yu , Huiji Gao , Swapnil Ghike , Michael Kinoti Great personalization starts with knowing your user. But what happens when the user…