Scaling Localization with AI at Lyft

Written by Stefan Zier

For years, Lyft’s localization infrastructure relied exclusively on human translation. While this model usually ensured excellent quality, it was bound by multi-day turnarounds and costs that scaled linearly with every new language. For the few languages Lyft initially supported (Spanish, Portuguese, and French), these limits were acceptable.

However, Lyft’s expansion goals quickly outpaced what traditional workflows could support. Lyft’s recent Québec launch required compliance with Bill 96 (legislation mandating French-first user experiences) which demanded faster turnaround than multi-day cycles allowed. Simultaneously, the Lyft Urban Solutions (“LUS”: Bikes & Scooters) division sought to expand into European markets, requiring six new languages. The business need had changed as we now needed to move faster without sacrificing quality.